Photos are the biggest headache for many bloggers, especially shops.
⠀
But you must understand that it is the most important sales tool?
How you present a product is how you will sell it.
Today I will show it using knitted cardigans as an example. Swipe through the slides.
⠀
2. They seem to have tried to build a composition, but it did not turn out well. The cardigan is laid out with creases, at the worst possible time, probably around two in the afternoon? That creates even harsher shadows on the folds. The shooting angle is bad.
Laying it on the grass was not a good decision. This is called the contamination effect. A white cardigan on grass can get dirty, and what if there are dog marks there? Overall, everything was done so that people would not buy.
⠀
3. Another bad shooting angle. If you shoot on a white background, remember! It must be white. Not grey, yellow or blue.
⠀
4. It is always better to show the product on a person. But that must also be done correctly.
The first mistake is again a wrongly chosen time. It is best to shoot either at sunset or in overcast weather. The sun gives harsh shadows and "knocks out the colour".
The second is the place. It is better not to shoot green clothes in a green park. And honestly, it looks like summer and the girl is terribly hot.
⠀
5. The background plays a big role. Was this shot in their own yard? A dark photo does not attract attention. Compare it with the next slide.
⠀
6. Most importantly, when buying your product, people buy an image.
Here you want to buy the cardigan. What do we see? A beautiful model, an organically chosen look, an interesting interior. The photo suggests a good and successful life. On a subconscious level you want to match it. You can get closer to it by buying the cardigan.
⠀
7. Look at the photo below: everything is organic, stylish and perceived completely differently. This is where you want to buy.
Comments
Write a comment